Engineering rooted in Ethiopian reality.
Aura Design was founded by Betsegaw Bekele, a mechanical engineer with a strong passion for solving real industrial challenges in Ethiopia.
Through firsthand experience in factories and workshops, Betsegaw observed a common problem: machines were often imported not because local industries lacked ideas, but because many locally made machines lacked ergonomics, efficiency, and modern design.
As a result, operators struggled with uncomfortable machines, maintenance teams faced poorly arranged systems, and productivity suffered because technology was not adapted to Ethiopian working conditions.
Aura Design was created to change this reality.
Our Belief
"Build machines in Ethiopia, for Ethiopia — with the ergonomics, precision, and quality our industries deserve."
Aura Design is more than a machine design company. It is a movement to redefine what Ethiopian engineering can achieve.
Match international standards. Adapt to local needs.
To design and build high-quality machines in Ethiopia that match international standards while being fully adapted to local needs, conditions, and operators.
- Every design we create
- Every prototype we develop
- Every machine we deliver
Unlock the full potential of Ethiopian engineering.
To empower Ethiopian industries through ergonomic, efficient, and locally engineered machines — unlocking the full potential of Ethiopian engineering and manufacturing.